Native advertising

Branded Content

Influencer Marketing

How do we help brands?

We help brands create content at every stage of the funnel. DMS Native Advertising portfolio of products ensures your brand connects with your audience, at the right time, and in the most contextually relevant environment without interrupting their online experience.

We know the value of delivering great content at every stage of the marketing funnel and this is why we have a large network of editors that are dedicated to work closely with brands to create magnetic content that guarantees high user engagement.

HOW WE WORK
Do you want to tell your story at scale?
Discover our 3 Native Advertising Products:
Kameleon focuses on the upper and mid stage of the funnel where building awareness and consideration is key for the brand. Based on users’ online behavior and brand objectives, we create engaging content with the right brand integration and distribute it in a contextually relevant environment through our native ad units. Many different content formats are available including: Articles, Infographics, Image Galleries, GIFs and Videos
Kameleon Plus, our native product developed to complement Kameleon, serves the content (only videos and infographics) in a pop-up format. It is contextually relevant to achieve high user engagement for brands.
Kameleon Direct, our lower funnel native product, was developed to drive users to the brand’s landing page directly. It offers brands the opportunity to associate themselves with premium content in a contextually relevant environment. Once users click on the headline across DMS publishers, they are redirected off-site.
Why use NATIVE CONTENT

Contextually Relevant Content

 
Brand safe environment
High User Engagement 
Positive impact on brand metrics: Unaided Awareness +69% & Purchase Intent +51%
WHY USE BRANDED CONTENT
Increase brand awareness & Infinity
Generate credibility
Engage with your audiences
WHY USE PUBLISHER LED-CONTENT
Publishers from across our network use consumer data and insights to produce content that resonates with your target audience. They’re also briefed to reflect your own unique tone of voice, so the content forms a seamless and powerful part of your overall messaging platform.
Tailored audiences
Industry experts creating content
Credible tone of voice
WHY USE AUDIENCE-LED CONTENT
DMS’s Content team works in partnership with third party production houses to create content that appeals to your audience. Using the right data and insights, we then distribute this content to reach your consumers in the most contextually-relevant places, right across our network.
Use insights & data from our network
Increase brand message relevancy to target audience
Because the target audience goes beyond a single publisher or industry
HOW WE WORK
Are you using the right content creators when it comes to Influencer Marketing?

Often misunderstood, influencer marketing is more than simply asking social influencers to post on behalf of a brand. When done correctly, it can be a powerful marketing tool that delivers a significant return on investment.

Why use Influencer Marketing
Data backed influencer selection
Hands on project management
Integrated campaigns with our publishers
HOW WE WORK

Partners

CASE STUDIES

L'Oréal

Can You Hear The Scent? The Challange- Moving closer from a distance March 2020: L'Oréal launched their latest female fragrance...

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Adidas

The Goals  During a period of mind-numbing isolation caused by regional and global lockdowns, entertainment was a scarce resource –...

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Galaxy Dates - Anghami

Launching a new product can bring about many questions. How do we capture the right kind of attention? And what...

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